120% Lino
120% Lino was founded in 1983, inspired by the meeting of two dreamers: designer Alberto Peretto and Fitzcarraldo, the protagonist of Werner Herzog’s masterpiece. Fitzcarraldo represents the visionary hero who famously noted, "It’s only the dreamers who ever move mountains." He also iconicized linen through his distinguished deconstructed jacket, a style that has defined brilliant intellectuals for decades.
For more than 40 years, Alberto Peretto has transformed these dreams into reality using an uncompromising and resilient fiber. 120% Lino is:
- Ecological: The plant requires no irrigation.
- Sustainable: It is naturally biodegradable at the end of its cycle.
- Elegant: Its unique texture creates garments that are both charismatic and essential.